FTC
Affiliate disclosure
The full version of the bar at the top of every page. We are not the brands we link to.
Who publishes this site
Book Direct is published by 4 Life Health Wealth LLC. Gary Thomas is responsible for the editorial. This is an independent comparison and how-to site. It is not Booking.com, not a hotel, and not a travel agency.
Reservations you make through outbound links are contracts between you and that company. We do not hold your payment, cannot change a cancellation rule, and cannot “call the hotel” on your behalf.
Material connections (FTC)
We expect to participate in Commission Junction (CJ Affiliate) advertiser programs. If you click a booking button and later complete a qualifying purchase, we may earn a commission. That is a material connection under the FTC’s endorsement guides. A shorter version of this paragraph sits in the header of every page.
Until live CJ click URLs are pasted into lib/affiliates.ts, the /go/ hops point at merchant homepages over HTTPS with rel="sponsored noopener". That is intentional. We will not wrap http:// destinations in a tracker.
Current advertiser programs we applied to
- Booking.com North America. CJ advertiser ID 7864295. Publisher-side compensation is described as a 4% lead on the North America program — not a UK or EU copy. Default named-hotel search on Book Direct. This site is not a Booking.com impersonation.
Each site has one default so a traveler is not offered five “winners.” The default is a starting tool, not a claim that it wins every date and city. Methodology lives on How we pick. If a default ever becomes a paid ranking slot, this disclosure will change before the homepage does.
Publisher-side compensation is not a surcharge on your rate. We do not invent sale prices, guest scores, or coupon codes to make a click look better.
What the buttons do
Primary calls-to-action use these paths, which Apache can retarget later without rewriting the articles:
/go/booking/→ Booking.com (https://www.booking.com/)
How we choose defaults
Methodology lives on How we pick. If a default ever becomes a paid ranking slot, this disclosure will change before the homepage does.
What we are not
- Not official brand sites, partner portals, or “preferred vendors.”
- Not a booking engine. Search happens on the merchant’s site.
- Not a hotel, not insurance, not a tour operator, not a park service.
Sister editorial sites: Park Week, Park Stay, Park Cabin, Park Car, Cheap Flights, Book the Stay, Shopfront Stack.